Growing consumer demand for anytime/anywhere content is making it difficult for media companies to accurately track demographic data and maximize advertising revenue. To address this challenge, Imagine Communications has introduced xG Scorecard™ — a next-generation, “do it all” analytics and business intelligence tool designed specifically for the media industry.
xG Scorecard offers multi-source capabilities that make it possible to blend data from traditional sales and traffic systems, operational databases, ratings, clickstream and even social networks to build a comprehensive view of audiences. By bringing together data that is normally siloed, xG Scorecard offers a powerful, highly visual way of evaluating and finetuning the performance of a media business.
The solution’s interactive display enables ad-supported companies to easily explore, interpret, customize and organize data. No more waiting months to consolidate metrics from multiple systems — xG Scorecard delivers critical results in minutes. And any media professional can get up to speed on self-service reporting with less than two hours of training.
As opposed to generic business intelligence tools, xG Scorecard has been optimized for the media industry, providing native support for media-centric metrics like spots, breaks, impressions and ratings. It offers flexible cloud, hybrid and on-premises deployment models, and once built, xG Scorecard can be re-used on demand — no more complicated setup cycles.
Most importantly, the at-a-glance intelligence behind xG Scorecard greatly improves the ability of media professionals to draw real-time insights, make smarter programming decisions and capture the real value of their ad inventory.
Introduced in April at the 2018 NAB Show, xG Scorecard was recognized at its debut with a NewBay Best of Show Award from TV Technology (U.S.) magazine.
http://mkm-marcomms.com/news-events/